Decoding Google's Search Algorithm Update and Ranking System
Decoding Google's Search Algorithm Update and Ranking System
- The QDF (Query Deserves Freshness) Factor
Google always prefers newer and updated pages over old and stale content. However, older websites with new and updated content will still be more preferred over newer webpages with low quality stuff.
- The QDD (Query Deserves Diversity) Factor
It has been seen that Google adds a little diversity to its search result page when it comes to ambiguous keywords such ‘Ted’ and WWF. In the given examples, Ted is a noun as well as an education organization indulging in various talk shows, speeches, and seminars. Similarly, WWF is an NGO that deals in animal welfare and it also used to be the former name of WWE, a company that deals in wrestling entertainment.
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- Browsing History Helps
It is seen that searching for websites after logging into your Google account add in credibility to the search and thus adds a boost in the SERP for those websites.
- Search History Helps
Search history of a person has an indirect effect on the search results. For instance, if a person has searched for reviews for a product and then proceeds toward searching for cars, there is a high possibility that Google will show results for car reviews on the SERP.
- The Concept Of Geo Targeting
Google gives special preference to websites with region specific domain extensions as well as local server IP addresses.
- Google Plus Circle
Groups in Google Plus are known as ‘circles’ and you can use these ‘circles’ to your advantage. Google gives special treatment to websites that are added to these circles.
- Beware Of DMC Complaints
It is important to know that Google’s algorithm de-ranks websites and webpages that have DMC complaints against them.
- The Safe Search Filter
By turning on the safe search option, Google filters all websites and pages that contain curse words or any sort of adult content. This directly affects the SEO ranking of a page.
- Transactional Nature Of Searches
Google’s algorithm has shown to display a different pattern in the results page in the case of keywords with a transactional nature such plane tickets and ecommerce.
- Local Searches
Local searches on Google Plus get more preference as compared to the organic se4arch results.
- Google’s ‘Top Stories’ Box
The Google News Box or the Top Stories tab is a weird place. It is a place where you can get a major boost in your SEO ranking if you can play it smartly. Just hire the best search engine optimization company and All you need to do is manipulate Google’s algorithm to get the best out of it.
- Simply analyze keywords with high volume searches that are NOT over-crowded by content related to news reports.
- Start creating lots of articles to build a content farm.
- Make Google algorithm think that you possess a 24 hour editorial team of working around the clock.
- The next step is to keep creating up to 3 write-ups every day and keep updating the date of publishing in a frequent time span. Also, keep changing minor symbols in the tile of the write-up.
This may seem to be a little bit of work, but it works.
- Preference To Brands
Brands get extra preference from Google with their short keywords in the SERP. As a matter of fact, keywords based around brands can lead to the display of multiple results from the same website. This is a huge boost in terms of SEO rankings through different SEO Techniques.
- Image Results
Organic listings can be done for image results on Google’s image search to gain an extra boost in the rankings.
Author By:
TANZI Walker Working at Congton Technologies Pvt Ltd as a content writer from last 3 years. Congton one of best seo company in usa & India offers quality SEO, PPC, Web Design and development, software development, mobile application development, and other digital marketing Services.
